PW Living Brand Identity Development

Marketing Kit Published: Aug 2016



After doing a thorough market and competitor research, we proposed a unique selling proposition of customized homes for families.

The name PW itself is a slang word, meaning a comfortable place. In order to show that the business is a home building company, we decided to use the icon for geolocation. In order to highlight the fully customizable aspect of this home-building company, we utilized a unique and personalized font.

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