Medifit Corporate Branding

Branding Published: Feb 2018

Link

http://medifit.id/

Press

Momentum becomes one top solution in Medifit’s branding process. We came up with big concept ideas until the production itself. As their branding consultant, we develop and execute the production process, started from choosing name and tagline, then moving to visual development process (logo), and delivered it as stationary, website, promotional items, uniforms, packaging, and so on.

Whole Concept

People everywhere do fitness/physical exercises the way they want, without regards on their well beings or actual needs for their body. Medifit brings a new trend of fitness, “Medical Fitness”, a medically supervised and tailored fitness and wellness lifestyle.

Creating the Brand name (Medifit):

  • Short for MEDIcal FITness
  • Communicates the brand’s USP (Unique Selling Proposition) effectively,
  • The brand name gives a credible impression without sounding too clinic-y,
  • Easy to pronounce and easy to remember.

Logo Concept

The M in the logo is shaped as cardiograph to create impression of a healthy heart, signifying exercise and workout.

The cross in the logo signifies medical cross and “plus” sign, signifying improvement and added benefits, further symbolizing what the Brand does. Little dots style represents modern technology.

While the shape in the letter M also symbolizes movement, the overall font type used is sans serif with rounded edge, giving a friendly and warm impression.

Other than the main logo, we develop Medifit subsidiaries logo as well, that is Medifit Studio and Medifit Kitchen. Using the color palettes we make sure that the brand expression will always show healthy and active lifestyle.

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