As a branding consultant, we designed a whole branding concept ideas for the Brand. It started from choosing name and tagline, then moving to visual development process (logo), and delivered it as stationery, promotional items, uniform, packagings, and so on.
The brand’s name is MaiCha. “Cha” is a Mandarin word means tea. It obviously describes what the business does. Next, The “mai” word. When we pronounce “mai”, it’s the same with “my” which means mine. The others thing about “mai” also means selling in Mandarin.
The tagline of this brand is “Enjoy The Golden Tea Time”
Script typeface delivers images of creativity, playful, fun, and carefree. The leaf above the “I” represents tea leaf. The stroke over “A” letter symbolizes that MaiCha Brand will always be moving forward.
We offered several alternatives for its supergraphic. The first alternative used water-colours style with a red cheek little girl as the brand’s mascot. Since this brand targets the young women customers, we designed a happy, cheerful, cute, and young mascot. We named it “ChaCha”. This brand has Taiwanese style, so we designed “ChaCha” in Taiwanese version, through her clothes color and hairstyle.
The second one used simple and elegant tea leaf. This supergraphic was approved by the client and we incorporated this supergraphic into all derivative design such as logo, packaging, stationery, social media template, menu, promotional items, etc.