LightHOUSE Indonesia Marketing Optimization

Marketing Kit Published: Aug 2016

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LightHOUSE is a weight-loss clinic whose target market demography is B+–A+.

After conducting an in-depth analysis on LightHOUSE, their competitors, and their market, we developed a new marketing message that relates more with their market.

In order to quantify the performance of the marketing message, we conducted multiple A/B Testings to make sure which alternative works best. The digital marketing strategy we developed has almost 700% performance increase compared to the past strategy.

Other than developing marketing strategy and digitally testing it, Momentum Creative is also responsible in creating social media templates, newsletter templates, as well as goodie bag packaging.

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