Lightmeal: A Branding Case Study


A Scientific Low-Calorie Catering Service

The Client was a famous weight loss expert in Jakarta. One of their products is a low-calorie meal that is backed by dietitian and nutritionist. Their product price range is in the slightly higher end. 

Lightmeal Before Branding Momentum
Photo Courtesy of Agung (
LightMEAL Old Logo

Inconsistent Brand Experience

As you can see, they have multiple logos for LightMEAL and their packaging design had suboptimal color consistency. Their revenue was slumping and so, cur Client came to us to rebrand their logo and redesign their packaging to increase their revenue.


Market-Driven Approach

We believe that every brand should start by understanding how their target market behaves. 


360° Research

We started by conducting a 360° competitor & local market research.

Through this research, we understood how the market behaves, what kind of design and color they prefer.

Visual Identity Development

We take our findings and translate them into beautiful logo design, optimizing the logo along the way to make sure the Client’s visual identity are optimized for conversion.

Packaging Design

With the logo ready to go, we start translating their brand identity into packaging design.

Communicating The Brand Uniqueness

We strive to communicate what makes the brand different from their many competitors, namely that they’re backed by dietitians and the nutritionists.


This is clearly communicated by the doctor’s note in front of the packaging and the nutritional facts at the back.


A 23% Increase in
Monthly Revenue

Armed with a more beautiful packaging, our Client further raised the product price.


After working together with us, our Client recorded an increase of 23% in their monthly revenue without additional marketing cost. Pretty sweet!

Would You Recommend Momentum Creative to Your Friend?

According to the final survey we did with the brand owner, she gave us a 10/10 score and said that she would recommend Momentum branding services to a friend or to use Momentum branding services if she were to create another product.

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About Momentum Creative

PT Momentum Kreasi Indonesia adalah agensi branding, design, dan digital marketing berlokasi di Jakarta, Indonesia. Ragam servis yang kami tawarkan adalah corporate identity branding, design/penulisan annual/sustainability report, pembuatan marketing kit (company profile/brosur), hingga pembuatan kalender/agenda/greeting cards.

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