Fitplus: A Digital Marketing Case Study

THE CHALLENGE

A Fitness e-Commerce Looking For More Revenue

The Client is a fitness equipment retail store that already has a strong offline presence in various malls in Indonesia. They come to us looking to boost their online revenue.

OUR SOLUTION

Top Down Approach

Just like offline marketing, digital marketing has a lot of channels we can choose from. We start by analyzing each and every channel based on our Client’s industry.

Channels of Choice

We take our research findings and decide to funnel the Client’s limited budget into three channels: Search Engine Marketing, Social Media (Facebook & Instagram), and Content Marketing.

Search Engine Marketing: Keyword Research

We started by conducting a 360° research on the keywords and their competitors’ keywords.

 

Through this research, we understood what kind of keywords the market searches for when they’re looking to buy fitness equipment.

Search Engine Marketing:
Placement

Our philosophy in everything we do is measure twice, cut once. After researching the target keywords, we proceed to do their ad placement with monthly reports.

Content Marketing

While paid marketing is beneficial in the short run, we believe content and SEO have great impact in a business sustainability in the long run. We set out to create compelling content for our clients, scheduled with our complete content calendar.

Social Media Marketing:
Template Design

In order to make their brand experience consistent, we designed some social media templates across all their social media and promotional tools.

Social Media Marketing: Placement

We start by choosing the ideal demography for target market and start expanding the list. Next, we funnel the appropriate budget into social media ads placement.

THE RESULTS

1,101,277 Impressions and 38,966 Ad Clicks

In the three months duration of the digital marketing campaign, we have generated more than one million impressions and 38,966 Ad Clicks.

 

273% Increase in Organic Traffic

Our client did not optimize for SEO and was not focusing in creating content. With our help, they managed to record a staggering 273% increase in quarterly organic traffic. 

32% Increase in Online Revenue

All those impressions and ad clicks are not for nothing! Within just three months, we’ve boosted their monthly revenue by 32%. Huzzah!

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About Momentum Creative

PT Momentum Kreasi Indonesia adalah agensi branding, design, dan digital marketing berlokasi di Jakarta, Indonesia. Ragam servis yang kami tawarkan adalah corporate identity branding, design/penulisan annual/sustainability report, pembuatan marketing kit (company profile/brosur), hingga pembuatan kalender/agenda/greeting cards.

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