Written by Momentum Creative
When talking about branding, people almost always talk about logo and color palette.
Truth is, branding is A LOT more than just a simple logo and eye-catching color palette.
To illustrate this idea, let’s look at one of our latest rebranding projects.
Stop reading now, and ask yourself what you felt when you looked at the above image.
Done? Here is the answer.
If you feel a disconnect between the image with the perceived target market, then you’ve just seen a case of misbranding.
LightHOUSE works together with Momentum to rebrand their product. We did a thorough competitor research backed with market research and we’ve pieced together a lot of information before we did their rebranding.
Here is what we come up with.
We don’t know about what you think, but we believe this new logo is more consistent with what their product and their target market is.
We’re not satisfied with just revamping their logo, so we decided to dig deeper to truly understand what sets LightMEAL apart from their competitors. After further interview, we found out that LightMEAL doesn’t only taste mouth-wateringly delicious, but is also supervised by medical experts. All ingredients are hand-picked and endorsed by dietitian and nutritionist without compromising the taste.
So we thought to ourselves: how do we incorporate those facts into the branding? And here is what we come up with.
At the start of this article, we did say that branding is more than just a simple logo and color palette, so what is it?
In complex words: Branding is what you promise you would do to your customers.
In much-simpler words: Branding is what people say about you when you’re not in the room.
To us, branding is simply a way to differentiate your company by promising something that your competitors don’t, and then translating it into visual assets and customer experience.
With that said, the next time a design agency offers you a branding service WITHOUT actually discussing what makes you different from your competitors, you can politely tell them to go away.
So, do you need rebranding?
Ask yourself this:
If you say no to any of either question #2 or question #3, then yes, you need rebranding.
We can’t wait to work together with you to further boost your business revenue!
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PT Momentum Kreasi Indonesia adalah agensi branding, design, dan digital marketing berlokasi di Jakarta, Indonesia. Ragam servis yang kami tawarkan adalah corporate identity branding, design/penulisan annual/sustainability report, pembuatan marketing kit (company profile/brosur), hingga pembuatan kalender/agenda/greeting cards.
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